What you'll learn
Banking and insurance are intertwined financial sectors, with bancassurance being a key link, where banks sell insurance products (life, health, accident) to their customers, offering convenience (one-stop shop), while banks earn revenue and insurers gain wider distribution, benefiting both banks (new income, loyalty) and customers (easy access) through cross-selling and integrated financial services. Banks also need their own insurance (property, cyber, fidelity) for protection, and government schemes (like India's PMJJBY, PMSBY) offer specific bank-linked insurance/pension products.
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Course Syllabus
Core Banking Topics
- Introduction to Banking: History, functions, role of RBI, electronic banking.
- Banker-Customer Relations: Accounts, negotiable instruments (cheques, drafts), payment & collection.
- Banking Operations: Lending, priority sector advances, documentation, loan appraisal.
- Financial Management: Cost accounting, financial reporting, investment/portfolio management.
- Legal Aspects: Banking Regulation Act, banking laws, taxation.
Core Insurance Topics
- Principles of Insurance: Concept, importance, contract basics, types (Life, General, Health, Motor, Marine).
- Insurance Products: Features, benefits, target customers, ULIPs.
- Insurance Operations: Underwriting, risk assessment, claims management, fraud detection.
- Intermediaries: Agents, brokers, surveyors, their functions and codes of conduct.
- Legal Aspects: Insurance laws, policies, nomination, assignment.
Cross-Disciplinary & Advanced Topics
- Management: Organizational Behavior, HRM, Strategic Planning, Communication.
- Financial Markets: Capital markets, financial services management.
- Technology: E-Commerce, Digital Insurance Platforms, Insurtech.
- Practical Skills: Case studies, bank visits, project work, presentation.
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