What you'll learn
Digital marketing uses online channels and digital tech (websites, social media, search engines, email, apps) to promote products, build brands, and engage customers, leveraging data for personalized experiences and measurable results, unlike traditional methods. Key tactics include SEO, content marketing, paid ads, social media marketing, and email campaigns, aiming to attract, convert, and retain customers across their digital journey.
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Course Syllabus
- Introduction: Digital Marketing basics, ecosystem, consumer behavior, digital funnel, SMART goals, traditional vs. digital.
- Website & Technical: Website creation (WordPress), user experience (UX), technical SEO, Google Search Console, Tag Manager.
- Search Engine Optimization (SEO): Keyword research, on-page, off-page (backlinks), technical SEO, local SEO, content optimization.
- Search Engine Marketing (SEM/PPC): Google Ads (Search, Display), ad copy, landing pages, campaign management, analytics for paid ads.
- Content Marketing: Strategy, creation, content calendars, types (blogs, video), repurposing, distribution.
- Social Media Marketing (SMM): Platform strategies (Facebook, Instagram, LinkedIn, YouTube), community building, advertising.
- Email Marketing: List building, campaign types, design, automation, metrics.
- Analytics: Google Analytics (GA4), data interpretation, reporting, ROI measurement.
Advanced & Specialized Topics
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